![]() The design system was reimagined with the intent that it can move across exciting variants and innovations in markets around the world. The strategy for sub-line differentiation leverages the new architecture across distinctive platforms with an evolved, vibrant color palette. The star supergraphic architecture is particularly important for global efforts as it establishes a strong base that will enable the Rockstar brand to reach across an exciting diversity of markets and consumers. PepsiCo’s in-house team developed the global visual identity, creating a unified, modernized portfolio anchored by the iconic star logo. Since PepsiCo announced the acquisition of Rockstar, the brand has continued its growth momentum, with Rockstar products currently available in over 20 flavors, including zero sugar varieties, at convenience and grocery outlets in more than 30 countries around the world. Rockstar contains B vitamins, ginseng, and taurine, as well as ingredients that provide an energy boost like caffeine and guarana. Influencers in the Rockstar Energy Hustle Collective include boutique UK fashion brand, 304 Clothing, which created a bespoke range of designs for the relaunch of the brand. In addition, Rockstar will assemble the Rockstar Energy Hustle Collective – a group of influential and emerging entrepreneurs, musicians, and artists from around the world – to co-create content and spotlight other hardworking hustlers throughout the year. With this global campaign, we want to redefine how consumers see Rockstar Energy Drink and celebrate hardworking, passionate hustlers who want to get things done.” Energy is a growth category we see accelerating around the world – and one that is overdue for a refresh. ![]() Mark Kirkham, Vice President and General Manager, Sports, Energy & Juice, Global Beverages, PepsiCo, commented, “We’re excited to officially spotlight the Rockstar Energy Drink relaunch internationally as we meet rising consumer demands for functional beverages. ![]() ![]() The films follow the stories of these go-getters, sharing their hard work, passion, progress, and what helps them succeed. ‘Life is Your Stage’ debuts with three pieces of content that celebrate the grit and determination of those powering through their daily hustle: a delivery driver, a bedroom rapper, and an office worker. J435 likes, 7 comments - Rockstar Energy Drink (rockstarenergy) on Instagram: 'Our Recharge Energy Lab kept the energy levels high during Weekend 1 of resetconcertseries. Packaging Substrate / Materials: AluminumĮnergy drink brand, Rockstar® reignites consumers around the world with an emboldened look and attitude, and the unveiling of its new international platform, ‘Life is Your Stage.’ This marks the first major international effort for Rockstar since its acquisition by global food and beverage leader PepsiCo in 2020, with the company accelerating the brand’s expansion into new markets with a goal to more than double its geographical footprint over the next three years. ![]()
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